If an email gets sent, and no one sees it, does it make money?

Spoiler alert: probably not.

Email deliverability is sometimes like the 10,000 pound pink elephant in the room. Everyone knows it is there, but prefer to ignore it and focus on other sexier email marketing strategies.

If there is question that always pops up from cilents. It’s this.

What is the best time to send an email?

It makes sense. We’ve spent hours planning, writing and designing this email, so we want to make sure we get the best results.

And after sending thousands of emails for dozens of clients. You know what I’ve found the best time to send an email?

It's blog post #1, so let's get this party started.

I wanted to tackle one of the most common questions I get asked by clients.

"So... how often should I email my list?"

This is a really good question, that unfortunately doesn't have a one size fits all answer. But there is a range I recommend.